Why Every Event Deserves a Live Illustrator (Yes, Even Yours)
When people think of live illustration, they often picture influencers being sketched at an exclusive launch party for a luxury brand. And sure, I’ve done those too (champagne in one hand, pencil in the other).
But there’s so much more to live illustration
It’s one of the most engaging, creative tools you can bring into almost any event—whether you're launching a product, building team spirit, hosting a brand activation, or just want to give your guests (or customers) something genuinely memorable to talk about (and post).
If you’re ready to ditch the forgettable take aways and create something that’s visual, vibrant, and totally unique to your audience—this might just be your new event MVP.
Let’s dig in…
The launch of YOUR SKIN STUFF with The Publicity Loft
🚀 Brand Activations & Launches
Want to stop people in their tracks at your next event? Live illustration is a total magnet.
Live illustration brings the wow-factor in real-time. As people engage with your brand—whether it’s exploring a new product, attending a pop-up, or interacting with your team—we’re there capturing the vibe, the energy, with a takeaway of a custom artwork.
Guests love watching the illustration unfold, and it quickly becomes a talking point. Not only is it eye-catching, it’s also an interactive way to reinforce brand messaging and help people emotionally connect to what you’re all about.
It’s eye-catching, memorable, and seriously Instagrammable.
Giovanna Fletcher X Regatta
I had the absolute joy of live illustrating at the Regatta x Giovanna Fletcher collection launch in Ireland—a gorgeous event filled with great style, even better people, and a brilliant sense of down-to-earth energy. Capturing guest portraits in real time was such a treat, and meeting Giovanna herself was a total highlight (yes, she’s every bit as lovely as you’d hope!). It was one of those feel-good gigs where creativity, connection, and wellies all came together perfectly.
🎉 Team Events & Celebrations
Planning a team social, away day, or end-of-year bash? Live illustration adds a super fun (and totally unique) twist.
I create individual, personalised portraits of your team members—on the spot. Think fun, colourful, lighthearted sketches that capture each person’s vibe, complete with quirky details, or even custom props!
And the best part? A one-of-a-kind keepsake that your team members will actually want to keep!
🖍️ Interactive Installations & Experiences
Got a space that needs a buzz of energy? Set up a live illustration station where guests can drop by and be illustrated in real-time.
This kind of setup is amazing at:
Festivals
Pop-up shops
Experiential marketing events
Museums & public engagement projects
People love the charm of analogue drawing—no screens, no AI, just real pens, pencils, and paper doing their thing. In a world where everything’s digital, it’s refreshing to see something handmade take shape right in front of you.
It’s art as entertainment, and interaction all rolled into one!
Peroni Stile Capri event with HIVE agency
Why Live Illustration Works
Live illustration brings that extra spark to any event:
🎨 It’s a visual talking point: People gather, watch, post, and engage.
🎯 Memorability: Visuals stick. A bespoke experience leaves a lasting impression long after the event ends.
📸 It’s ridiculously shareable: People love snapping pics of the process, the progress, and the final portraits (tag me please, I love that stuff!).
📌 It creates a lasting impression: Walk away with a tangible, branded keepsake of your event—ready to print, post, frame or share.
So… Ready to try live illustration at Your next event?
Whether you’re planning a buzz-worthy launch, a team celebration, or a next-level brand experience, live illustration is the creative that gets people genuinely excited.
I’ve brought the magic to all kinds of events—launches, parties, festivals, team socials, you name it—and I’d love to chat about what it could look like for you.
👉 Drop Linda a message and let’s get drawing.
Let’s make your event seriously memorable—one drawing at a time
