#MADELOCAL Campaign Builds Momentum for the Gifting Season – ‘Love what you Give’
80% of Irish consumers have declared an intention to buy Irish for Christmas
The second phase of the Made Local campaign, developed by the Design & Crafts Council Ireland (DCCI), launched on the 6th of Nov 2020. The campaign is a nationwide initiative to boost sales and drive revenue for both makers and retailers – particularly in the lead up to the key Christmas period.
The Irish craft and design industry is a significant contributor to regional economies. DCCI has over 3,000 registered client enterprises and engages with over 230 retailers across the country who specialise in authentic Irish products.
Phase 1 of the campaign took place mid-summer – and focused on connecting ‘staycationers’ with the craft and design makers and retailers in the regions they were visiting. The level of engagement and sales exceeded expectations, with consumer sentiment strongly favouring buying Irish.
‘Personally I was delighted to see the number of Irish visitors who made the effort to visit my web site and to get to know my brand during the period of the Made Local campaign during the summer. I’m excited to be part of the second campaign and hope to build on this momentum in the run up to Christmas’
The local aspect of the campaign is key – encouraging consumers to connect with makers and retailers in their area.
Level 5 Covid restrictions have placed pressure on shops, makers and consumers alike. Over 80% of consumers have expressed an intention to buy Irish products – and anecdotally many are planning to begin their Christmas shopping earlier this year.
The aim of the Made Local campaign is to highlight to consumers the quality, variety and diversity of gifts available from Irish makers, designers and retailers across the country. In addition it signposts where consumers can buy Irish on-line, in-store and in-studio.
The Made Local campaign will run from the 6th of November up to Christmas, with over 230 retailers involved in the campaign, supporting the work of DCCI’s 3,000 registered clients.
For more information on Irish craft and design and where to shop products that are Made Local, please visit: www.madelocal.ie or www.designireland.ie or join the conversation by following #MADELOCAL. #lovewhatyougive